Following VCU’s Camp ADventure …
#Inclusion-Plus-Up Intensive
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#Inclusion-Plus-Up is a personal brand portfolio and career readiness intensive hosted by Magnetti + Medulla.
We believe that marketers who focus on principles of inclusion will thrive in the future. This cohort will layer precise marketing know-how with emotional intelligence around diversity, equality and inclusion.
First, we design private, interactive groups that can have uncomfortable, tough conversations in safe spaces
Then, we integrate actionable insights from coaching sessions into tangible selling tools that build a more human reflection of what is possible and where we belong
Over multiple sessions with industry practitioners and mentors, each cohort will package, polish and present personal brand stories that spark empathy and trust.
By the end of this intensive, participants of each cohort will have created, pressure-tested, and polished a set of core marketing assets that give them an advantage as they begin their personal journey of career transition.
M+ Mentors Offer #RealityChecks
What is this Deep Dive on DEI All About?
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Brains Are Blocked by Unconscious Bias
New Habits Rewire Our Brians
The NeuroLeadership Institute offer us a simple way to identify, understand and unlock bias by planting SEEDS®:Similarity * Expedience * Experience * Distance * Safety
Inclusion unlocks power of diversity / NLI -
Empathy is a Human Superpower
Empathy Reduces Bias
When relationships matter, we ramp up on empathy. We can re-wire our bias by controlling emotions. Empathy is directly related to kindness & social good. It is easier act for One vs Many when we listen to understand, first.
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Imagine What is Possible
Stortytelling Moves People Toward Change
The NeruoLeadership Institute tells us brains are hardwired to listen for diversity in values. Part of our brain shuts down when we feel threats, we lose perspective, judgment and ultimately disengage. This is the root of behavioral bias.
Take your own SCARF bias test here / NLI
#INCLUSION: Core Component of Readiness
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Career & Self-Development
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Communication
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Critical Thinking
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Equity & Inclusion
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Leadership
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Professionalism
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Teamwork
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Technology
Our 6-Week inclusion intensive unlocks how to
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Discover core values, beliefs and behaviors
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Define an ideal inclusive climate
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Design a personal brand blueprint and storytelling plan
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Share stories that engage recruiters and offer distinction
“Career Readiness is a foundation from which to demonstrate requisite core competencies that broadly prepare the college-educated for success in the workplace and lifelong career management.”
— NACE, National Association of Colleges and Employers
Career Readiness:
How it Works
“My Action Plan” / Goals + COACHING
8 sessions / Set a plan in motion and update delivery commitments to ourselves and my cohort
“Decision-Making Noise and Bias” / Reading Circle + Career Readiness GROUP DISCUSSIONS
3 sessions / Focus on noise, unconscious bias, decision-making, personal branding, authenticity
“Creating an Inclusive Climate”/ Reflective Writing Circle GROUP DISCUSSIONS
4 sessions / Reflections that fuel future actions: ideal job + role climates, storytelling, marketing
“The Art of Persuasion”/ My Brand Storytelling PRACTICE DRILLS
Package and present your VCU CampADventure experience across a portfolio site, LinkedIN profile, resume, 1:1 interviews, panel interviews and project pitch presentations
How We Make Decisions
Understanding Noise and Bias
Our #inclusion and #access programming is founded in psychology, social sciences and organizational behavior practices around diversity, equality and inclusion. This reading circle operationalizes professional readiness in a 3-part series moderated by experts in Human Resources, Behavioral Science and Reflect Writing.
Reflective Writing
Powerful Self-Discovery
The most impactful way to apply this learning is to integrate self-reflection by journaling Creative expression is a simple, profound way to facilitate self-discovery and healing as we encounter emotional experiences around diversity and inclusion AND seek positive work climates to engage as our full, authentic selves.
Creativity is directly linked to higher levels of happiness, gratitude and overall better mental health. Individuals will workshop writing prompts with our coach in a journal provided to each participant for personal reflection.
Our Mentors Believe in the Wisdom of the Heard
“ #Let your pride guide you. ”
Nora Akins, Strategic Management
My Role: Chief Everything Officer
My Expertise:
Building Civil Workplaces
Improving managers’ effectiveness
Trainer and Coach
How I Can Help:
Give you an employer’s perspective
Help you clarify your purpose
Link body language to emotional regulation
“Life’s most persistent and urgent question is: What Are You Doing For Others?”
Eli Rodriguez, Zimmerman Advertising
My Role: Director, HR / Talent
My Expertise:
Professional development and career path preparation
Discovering and hiring early-stage talent
Developing strong, effective teams for complex projects
How I Can Help:
Build A Personal Brand
Prepare for recruiters looking to fill competitive jobs
Define strong skills in growing your own career
“Pour your pain into the page and let the words take over.”
Jade Eby, Jade Eby Creative Empowerment
My Role: Advocacy Practitioner, Jade Eby Creative Empowerment
My Expertise:
Trauma Recovery Coaching
Expressive, Reflective Journaling
Author, Writer and Publisher
Champion of Transformative Language Arts for healing
How I Can Help:
Understand how to find the right job fit for your passion
Evaluate what employers are looking for in Marketing roles
Define your elevator speech to HR / Recruiters
Join Us.
Be a Mentor in the #Inclusion-Plus-Up Program